Delivery throttling is a feature that sends your email campaigns in timed batches. If you send an email campaign to tens of thousands of subscribers, this exposes you to a risk of your website server overload or overwhelming amount of incoming call center requests.
An additional benefit is the domain warm up. If you rarely send email campaigns, or it's you first campaign, it is a good practice to send it gradually in 12-24 hours. We highly recommend enabling it for your campaigns when appropriate. |