| Email open rate statistics – it's hard to get more basic than that
Email open rates may not tell you the whole story, but they do tell you one thing: how many of subscribers consider your email worthy of their attention | | | | | | | The Holy Trinity That Will Ensure Your Email Gets Opened
22–23% is the average email open rate in email marketing. Of course, "average" is the midway between the best and the worst. If you want to be on the winning side, this post is for you! | | | | | | | Email Open Rate ABC
If you consider email open statistics to be "just numbers", or are puzzled by their purpose, you are in serious need of a good old explaining session. So, how do we know whether people are opening your emails? | | | | | | | Email Inbox Preview – A Confidence Boost for Your Email Campaign
Mailigen has launched a new email marketing tool that allows you to preview your emails before you press SEND! | | | | | Mailigen platform updates | | | | | Real-time merge tag fields to preview email with actual data | | | When you are at Step 5 of the campaign creation process, click on the image thumbnail to see a preview window. Then click on "Show Data" to display the first 10 merge field values. | | | | Create email invitations for online surveys using the Drag'n'Drop editor | | | The online survey invitation editor has now also been turned into a Drag'n'Drop editor. Some of the old survey invitation templates will still open in the WYSIWYG editor, but all the new ones will be available in the Drag'n'Drop editor. | | | | | Use separate public and private names for your email lists | | | Now you can create two different names for each email list. Create a private list name for you to use internally, and a public list name for your subscribers to see when they are unsubscribing or updating their profiles. | | | | SMS activity shown in each individual customer profile | | | We have enriched the individual subscriber activity data by adding SMS campaign results. Now you can also see how many SMS messages have been sent to a specific subscriber, and if the subscriber has clicked on any links in the SMS. | | | | | |
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